Elite Fitness (name changed to comply with NDA) is a wellness brand designed for women ages 24–44, committed to living a healthier, more balanced life. More than just personal training, the brand supports emotional and nutritional well-being alongside physical fitness.
Working with NiKnack, we brought the brand’s values to life through a strong visual identity—specifically across social media. Photography was key, featuring the target audience in wellness activities. Confidence and strength shaped the creative direction throughout.
We kicked off the branding project by designing a logo that captured the client’s vision: chic, clean, bold, and distinctly ownable. We presented a range of options that would stand out across social media and translate just as powerfully to branded merchandise.
We then developed the brand guide—ensuring consistency and alignment with the brand strategy. Our design team focused on defining the visual identity, including photography standards, typography, color values, and iconography.
To wrap the project, we created mockups of branded materials—from corporate collateral to merchandise—showcasing how the visual identity would come to life across a range of real-world touchpoints.
We kicked off the branding project by designing a logo that captured the client’s vision: chic, clean, bold, and distinctly ownable. We presented a range of options that would stand out across social media and translate just as powerfully to branded merchandise.
In collaboration with the Account Lead, we developed the content for the brand guide—ensuring clarity, consistency, and alignment with the overall brand strategy. Our design team focused on defining the visual identity, including photography standards, typography, color values, and iconography.
To wrap the project, we created mockups of branded materials—from corporate collateral to merchandise—showcasing how the visual identity would come to life across a range of real-world touchpoints.
