IMMR is a pioneering organization dedicated to advancing rigorous, inclusive, and human-centered approaches to research. As a new institution with an ambitious mission, IMMR needed a cohesive brand that reflected its credibility while remaining approachable and accessible to a wide range of audiences.
We partnered with the founding team to establish a clean, modern identity and web presence that would elevate their mission. From visual identity to brand standards and a custom-built website, we created a design system that brings clarity and professionalism to a complex, evolving research field.
We began by crafting an identity framework, creating balance by blending structured and expressive elements into a system that ensures every visual expression feels deliberate and human.
We then designed a brand guide, defining typography, logo usage, and color specs to examples of brand voice—the guide serves as an essential tool for maintaining brand cohesion.
The IMMR website was designed to convey professionalism and accessibility while supporting the needs of a new academic institution. We built a clean, responsive interface with scalable content sections, CMS integration, and an intuitive user flow. The result is a digital home that reflects the institute’s values and provides a clear entry point for prospective collaborators and participants.
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We began by crafting an identity framework, creating balance by blending structured and expressive elements into a system that ensures every visual expression feels deliberate and human.
We then designed a brand guide, defining typography, logo usage, and color specs to examples of brand voice—the guide serves as an essential tool for maintaining brand cohesion.
The IMMR website was designed to convey professionalism and accessibility while supporting the needs of a new academic institution. We built a clean, responsive interface with scalable content sections, CMS integration, and an intuitive user flow. The result is a digital home that reflects the institute’s values and provides a clear entry point for prospective collaborators and participants.
View Website