NiKnack website redesign

A bold new rebrand for a dynamic woman-led agency

NiKnack is a modern marketing consultancy built by women, for everyone.We partnered with their team to redesign the website and give the logo a subtle facelift—removing gradients, simplifying the palette, and updating the typography with a bold sans serif. The refreshed look preserves brand equity while feeling more current and digital-first.

This new visual direction came to life through a focused website experience. We built a user-friendly, conversion-driven platform that balances energy with clarity. From wireframes to a fully responsive interface, each element supports NiKnack’s evolving services and client base. The result is a future-ready site that elevates brand and performance.

Client services

Illustration of creative contents
Illustration of puzzle pieces inside of a mind
Illustration of a graphic design vector points
Illustration of a pencil and ruler atop a laptop
Wireframes

We began by mapping out the site’s architecture and content strategy through grayscale wireframes. This allowed us to align early on with the client, ensuring that user flow, messaging hierarchy, and conversion goals were clearly defined before moving into the design of the prototype.

View Prototype
NiKnack homepage wireframe
NiKnack client page wireframe
Website Design

With wireframes approved, we brought the brand to life through a vibrant interface grounded in NiKnack’s new visual identity. Bold colors, custom iconography, and clear typography came together to create a polished digital experience that feels both high-energy and highly functional.

View Website
Developer Handoff Annotations

To ensure seamless implementation, we provided comprehensive design specifications for the development team to bring the site to life with precision—no guesswork required.

A page from the NiKnack development build documentation
A page from the NiKnack development build documentation
A page from the NiKnack development build documentation
Wireframes
NiKnack homepage wireframe
NiKnack client page wireframe

We began by mapping out the site’s architecture and content strategy through grayscale wireframes. This allowed us to align early on with the client, ensuring that user flow, messaging hierarchy, and conversion goals were clearly defined before moving into the design of the prototype.

View Prototype
Website Design

With wireframes approved, we brought the brand to life through a vibrant interface grounded in NiKnack’s new visual identity. Bold colors, custom iconography, and clear typography came together to create a polished digital experience that feels both high-energy and highly functional.

View Website
Developer Handoff Annotations
A page from the NiKnack development build documentation
A page from the NiKnack development build documentation
A page from the NiKnack development build documentation

To ensure seamless implementation, we provided comprehensive design specifications, including detailed Figma annotations and responsive behavior guidelines. This allowed the development team to bring the site to life with precision—no guesswork required.