Inspired by the quote “Make no little plans,” No Small Plan is a New York-based travel startup that celebrates the life-changing power of exploration. The brand turns global adventures into beautiful, customizable merchandise that reflects everywhere you’ve been or aspire to go.
We partnered with the founder to shape a visual identity rooted in ambition and curiosity. From a bold, typographic logo to a moodboard inspired by editorial travel culture, and a clean, story-driven Shopify homepage, the brand balances aesthetic appeal with a spirit of transformation.
We explored a range of logo concepts that celebrate the spirit of exploration. Each direction used symbols like globes, airplanes, location pins, and walking travelers—representing movement, ambition, and personal journeys. The goal was to create an identity that feels adventurous yet modern, rooted in the idea that travel leaves a mark—on the world, and on us.
We crafted a moodboard that channels editorial elegance and wanderlust—pairing global-inspired colors with tactile textures and aspirational imagery—supporting the brand’s mission: to inspire big dreams and reflect the joy and transformation of travel.
The Shopify homepage was designed to express both style and story. With intuitive navigation, scroll-based discovery, and bold visuals, the layout invites users to customize products that mark their journeys in meaningful, design-forward ways.
We explored a range of logo concepts that celebrate the spirit of exploration. Each direction used symbols like globes, airplanes, location pins, and walking travelers—representing movement, ambition, and personal journeys. The goal was to create an identity that feels adventurous yet modern, rooted in the idea that travel leaves a mark—on the world, and on us.
We crafted a moodboard that channels editorial elegance and wanderlust—pairing global-inspired colors with tactile textures and aspirational imagery—supporting the brand’s mission: to inspire big dreams and reflect the joy and transformation of travel.
The Shopify homepage was designed to express both style and story. With intuitive navigation, scroll-based discovery, and bold visuals, the layout invites users to customize products that mark their journeys in meaningful, design-forward ways.
